資深創意策劃的崗位職責是什么?
問 最(zui)近(jin)看到有招聘資深(shen)(shen)創意(yi)策(ce)劃(hua)的,想咨(zi)詢一下,資深(shen)(shen)創意(yi)策(ce)劃(hua)的崗位職責是什(shen)么?
答 1、根據公(gong)(gong)(gong)司(si)(si)發(fa)展(zhan)戰(zhan)略規劃(hua),準確把握項目的市場定(ding)位,提供具(ju)有創(chuang)(chuang)意(yi)的方(fang)(fang)案(an),負責策(ce)劃(hua)、設(she)計(ji)、推廣及運營工(gong)作(zuo); 2、負責公(gong)(gong)(gong)司(si)(si)互(hu)聯網平臺(官網、公(gong)(gong)(gong)眾(zhong)號、微(wei)薄(bo)等(deng))推廣、營銷、公(gong)(gong)(gong)關市場活動的創(chuang)(chuang)意(yi)和(he)內(nei)容(rong)輸(shu)出、活動發(fa)起、用(yong)戶(hu)維護等(deng),提升傳播效(xiao)果,持續優(you)化,使公(gong)(gong)(gong)司(si)(si)文化和(he)形象(xiang)(xiang)深入人心; 3、配合(he)各類推廣活動,撰寫相關內(nei)容(rong),塑造品牌(pai)形象(xiang)(xiang)及品牌(pai)文化,確保內(nei)容(rong)與品牌(pai)定(ding)位吻合(he),最(zui)大限度(du)的吸引目標用(yong)戶(hu)群體關注; 4、具(ju)備(bei)高(gao)合(he)作(zuo)協調能力,協同客(ke)戶(hu),執行、設(she)計(ji)及銷售(shou)等(deng)人員完成(cheng)策(ce)劃(hua)方(fang)(fang)案(an)的落地執行; 5、挖掘、激(ji)發(fa)藝術設(she)計(ji)部員工(gong)的工(gong)作(zuo)熱情,收(shou)集設(she)計(ji)、圖(tu)片、版式等(deng)資料,保證創(chuang)(chuang)意(yi)靈感來源。