城市發行經理的崗位職責是什么?
問 我(wo)是(shi)學新聞專(zhuan)業的,有(you)一年的影視公(gong)司(si)發行經(jing)驗,我(wo)想咨詢一下城市發行經(jing)理(li)的崗(gang)位職責是(shi)什么?
答 1、負責(ze)公(gong)司電影在該(gai)地(di)區宣傳(chuan),將公(gong)司制定的(de)宣傳(chuan)政策在地(di)方進(jin)行推(tui)廣;與(yu)當(dang)地(di)電視、電臺、平面媒體(ti)、網絡媒體(ti)進(jin)行及時有效(xiao)溝(gou)通;與(yu)商戶進(jin)行建立合(he)作關(guan)系(xi),確(que)保(bao)地(di)方渠道影片(pian)(pian)(pian)宣傳(chuan)力度。 2、公(gong)司影片(pian)(pian)(pian)上映前(qian)與(yu)映中負責(ze)監查影片(pian)(pian)(pian)陣地(di)物料擺放情況(kuang),協調影院(yuan)擺放優質位(wei)置(zhi),提(ti)高影片(pian)(pian)(pian)信息曝光最大化。 3、與(yu)當(dang)地(di)影院(yuan)協調排(pai)片(pian)(pian)(pian)、放映場(chang)次及時間;需要滲透到每(mei)個(ge)影院(yuan),收集影院(yuan)的(de)詳細(xi)數據,簡歷影院(yuan)信息檔(dang)案、影院(yuan)工作人(ren)員的(de)詳細(xi)信息檔(dang)案。發片(pian)(pian)(pian)期(映前(qian)、映中)每(mei)日(ri)形成(cheng)(cheng)看(kan)(kan)片(pian)(pian)(pian)會(hui)分析報(bao)告。及時提(ti)交(jiao)影院(yuan)總(zong)結報(bao)告,與(yu)上級保(bao)持(chi)良(liang)好(hao)溝(gou)通;確(que)保(bao)發行影片(pian)(pian)(pian)的(de)排(pai)映最大化。 4、在當(dang)地(di)組織(zhi)及策劃看(kan)(kan)片(pian)(pian)(pian)會(hui)(明星路演),邀請當(dang)地(di)影院(yuan)相關(guan)業務人(ren)員、媒體(ti)人(ren)員看(kan)(kan)片(pian)(pian)(pian),并跟(gen)蹤看(kan)(kan)片(pian)(pian)(pian)結果,形成(cheng)(cheng)看(kan)(kan)片(pian)(pian)(pian)會(hui)分析報(bao)告。