城市發行經理的崗位職責是什么?
問 我是學新聞專業的,有一年的影(ying)視公司發(fa)行經驗,我想咨詢一下城市發(fa)行經理的崗(gang)位職(zhi)責(ze)是什么?
答 1、負責公司電影在(zai)該地(di)區宣(xuan)傳(chuan),將公司制定的(de)(de)宣(xuan)傳(chuan)政(zheng)策在(zai)地(di)方進(jin)行推廣(guang);與(yu)當地(di)電視、電臺(tai)、平面媒體(ti)、網絡媒體(ti)進(jin)行及(ji)時(shi)有效溝通;與(yu)商戶進(jin)行建立合作關(guan)系(xi),確保地(di)方渠道(dao)影片(pian)(pian)(pian)(pian)(pian)宣(xuan)傳(chuan)力度。 2、公司影片(pian)(pian)(pian)(pian)(pian)上(shang)(shang)映(ying)前(qian)與(yu)映(ying)中負責監查(cha)影片(pian)(pian)(pian)(pian)(pian)陣地(di)物料擺放(fang)情況(kuang),協調(diao)影院(yuan)擺放(fang)優(you)質位置,提(ti)高影片(pian)(pian)(pian)(pian)(pian)信息曝光最大化(hua)。 3、與(yu)當地(di)影院(yuan)協調(diao)排片(pian)(pian)(pian)(pian)(pian)、放(fang)映(ying)場(chang)次及(ji)時(shi)間;需要滲透(tou)到(dao)每(mei)個影院(yuan),收集影院(yuan)的(de)(de)詳(xiang)細(xi)數據,簡歷(li)影院(yuan)信息檔案、影院(yuan)工(gong)作人(ren)員(yuan)的(de)(de)詳(xiang)細(xi)信息檔案。發片(pian)(pian)(pian)(pian)(pian)期(映(ying)前(qian)、映(ying)中)每(mei)日形(xing)成看(kan)(kan)片(pian)(pian)(pian)(pian)(pian)會(hui)分(fen)析報(bao)告(gao)。及(ji)時(shi)提(ti)交(jiao)影院(yuan)總結(jie)(jie)報(bao)告(gao),與(yu)上(shang)(shang)級保持(chi)良好溝通;確保發行影片(pian)(pian)(pian)(pian)(pian)的(de)(de)排映(ying)最大化(hua)。 4、在(zai)當地(di)組織(zhi)及(ji)策劃看(kan)(kan)片(pian)(pian)(pian)(pian)(pian)會(hui)(明(ming)星路演),邀請當地(di)影院(yuan)相關(guan)業務人(ren)員(yuan)、媒體(ti)人(ren)員(yuan)看(kan)(kan)片(pian)(pian)(pian)(pian)(pian),并跟蹤看(kan)(kan)片(pian)(pian)(pian)(pian)(pian)結(jie)(jie)果,形(xing)成看(kan)(kan)片(pian)(pian)(pian)(pian)(pian)會(hui)分(fen)析報(bao)告(gao)。