食品電商運營經理的崗位職責是什么?
問(wen) 今(jin)天跟一(yi)個陌(mo)生人聊天,他(ta)說他(ta)是(shi)食品電(dian)商運(yun)營(ying)(ying)經理,請問食品電(dian)商運(yun)營(ying)(ying)經理是(shi)做什么的?
答 1、負責(ze)公(gong)司淘(tao)寶商城(cheng)整體(ti)運(yun)營(ying)推(tui)(tui)廣(guang)策(ce)略(lve)的制定; 2、熟悉天貓推(tui)(tui)廣(guang)的所有(you)方(fang)式以及渠道:直通車、超級(ji)買霸、鉆石(shi)展位(wei)、淘(tao)寶推(tui)(tui)廣(guang)、淘(tao)客招募、廣(guang)告投放、等大型(xing)團購活動(dong)。并(bing)根據店鋪需要,有(you)效利用淘(tao)寶網的直通車、鉆展、論壇等營(ying)銷(xiao)(xiao)工(gong)(gong)具策(ce)劃促銷(xiao)(xiao)活動(dong)方(fang)案(an),以此(ci)提(ti)高店鋪點(dian)擊率、瀏覽量(liang)和轉化(hua)(hua)率; 3、針(zhen)(zhen)對(dui)(dui)(dui)推(tui)(tui)廣(guang)效果進(jin)行(xing)跟蹤、評(ping)估(gu),并(bing)提(ti)出(chu)營(ying)銷(xiao)(xiao)改進(jin)措施,為達(da)到(dao)銷(xiao)(xiao)售(shou)業(ye)(ye)績提(ti)供決策(ce); 4、定期對(dui)(dui)(dui)產品(pin)、銷(xiao)(xiao)售(shou)、營(ying)銷(xiao)(xiao)及競爭對(dui)(dui)(dui)手等數據進(jin)行(xing)分(fen)析,并(bing)做出(chu)業(ye)(ye)績報告; 5、根據公(gong)司庫存情況(kuang)推(tui)(tui)出(chu)各類(lei)促銷(xiao)(xiao)活動(dong),消化(hua)(hua)庫存; 6、根據公(gong)司經(jing)營(ying)方(fang)針(zhen)(zhen)和項目(mu)(mu)運(yun)營(ying)需要,合理設置崗位(wei)分(fen)工(gong)(gong),優化(hua)(hua)業(ye)(ye)務(wu)流程,開發(fa)、培養和提(ti)升員(yuan)工(gong)(gong)的專業(ye)(ye)能力(li)及綜合能力(li),對(dui)(dui)(dui)員(yuan)工(gong)(gong)進(jin)行(xing)績效管(guan)理,提(ti)升部門工(gong)(gong)作效率; 7、及時(shi)掌握(wo)電子商務(wu)的市(shi)場變化(hua)(hua),結合公(gong)司戰(zhan)略(lve)目(mu)(mu)標提(ti)出(chu)適合市(shi)場需求的可行(xing)性方(fang)案(an)。