問 最近看到(dao)有招(zhao)聘App運營(ying)總(zong)監的(de)，想(xiang)咨詢一(yi)下，App運營(ying)總(zong)監的(de)崗位(wei)職責(ze)是(shi)什么？

答 1、負責(ze)app產品(pin)的(de)活動(dong)策(ce)劃、線上(shang)和(he)(he)(he)線下(xia)推(tui)(tui)廣(guang)(guang)，策(ce)劃、組(zu)織(zhi)推(tui)(tui)廣(guang)(guang)活動(dong)，并(bing)進行(xing)(xing)分析和(he)(he)(he)效(xiao)果(guo)評估 ，不斷提(ti)升APP用(yong)(yong)(yong)(yong)戶(hu)量(liang)和(he)(he)(he)活躍度； 2、負責(ze)App的(de)推(tui)(tui)廣(guang)(guang)工作，通過網(wang)絡和(he)(he)(he)線下(xia)手段進行(xing)(xing)APP推(tui)(tui)廣(guang)(guang)，實(shi)現下(xia)載(zai)量(liang)、安裝量(liang)、活躍度目標； 3、根據App運營(ying)(ying)目標，制(zhi)定APP運營(ying)(ying)策(ce)略(lve)并(bing)執行(xing)(xing)，提(ti)升用(yong)(yong)(yong)(yong)戶(hu)活躍度； 4、組(zu)織(zhi)產品(pin)公測、內測，收(shou)集數(shu)(shu)據與問題， 對運營(ying)(ying)數(shu)(shu)據、用(yong)(yong)(yong)(yong)戶(hu)行(xing)(xing)為數(shu)(shu)據等(deng)(deng)進行(xing)(xing)分析和(he)(he)(he)挖掘(jue)，并(bing)整理(li)和(he)(he)(he)總結(jie)產品(pin)運營(ying)(ying)策(ce)略(lve)，提(ti)升運營(ying)(ying)質量(liang)； 5、面向應用(yong)(yong)(yong)(yong)市場用(yong)(yong)(yong)(yong)戶(hu)進行(xing)(xing)需(xu)求(qiu)調研，理(li)解(jie)用(yong)(yong)(yong)(yong)戶(hu)對應用(yong)(yong)(yong)(yong)（應用(yong)(yong)(yong)(yong)、游戲、服(fu)務(wu)等(deng)(deng)）的(de)需(xu)求(qiu)，引導(dao)(dao)用(yong)(yong)(yong)(yong)戶(hu)在應用(yong)(yong)(yong)(yong)市場完成(cheng)應用(yong)(yong)(yong)(yong)的(de)下(xia)載(zai)和(he)(he)(he)使用(yong)(yong)(yong)(yong)； 6、通過數(shu)(shu)據和(he)(he)(he)用(yong)(yong)(yong)(yong)戶(hu)反饋，分析用(yong)(yong)(yong)(yong)戶(hu)需(xu)求(qiu)、行(xing)(xing)為，引導(dao)(dao)和(he)(he)(he)維護核心用(yong)(yong)(yong)(yong)戶(hu)，提(ti)升用(yong)(yong)(yong)(yong)戶(hu)留存 ； 7、推(tui)(tui)廣(guang)(guang)渠道數(shu)(shu)據監(jian)控和(he)(he)(he)反饋跟蹤，對推(tui)(tui)廣(guang)(guang)數(shu)(shu)據進行(xing)(xing)分析，有針(zhen)對性的(de)調整推(tui)(tui)廣(guang)(guang)策(ce)略(lve) 。