零售促銷經理的崗位職責是什么?
問(wen) 最近看到有招聘零售促銷經(jing)(jing)理(li)的,想咨詢(xun)一下,零售促銷經(jing)(jing)理(li)的崗位(wei)職責是什(shen)么?
答(da) 1、帶領公(gong)司(si)零(ling)(ling)售(shou)(shou)促(cu)(cu)進隊(dui)伍完(wan)成(cheng)公(gong)司(si)年度零(ling)(ling)售(shou)(shou)目標(biao)(biao)(biao); 2、根據營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)中心(xin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)目標(biao)(biao)(biao)和門店(dian)(dian)(dian)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)指標(biao)(biao)(biao)要求,編制(zhi)(zhi)終端(duan)(duan)店(dian)(dian)(dian)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)計劃(hua),制(zhi)(zhi)定(ding)實施方(fang)(fang)案(an); 3、負責全國(guo)終端(duan)(duan)門店(dian)(dian)(dian)日(ri)常營(ying)運管(guan)(guan)(guan)理(li)(li):形象管(guan)(guan)(guan)理(li)(li)、訂(ding)單管(guan)(guan)(guan)理(li)(li)、配(pei)貨、陳列管(guan)(guan)(guan)理(li)(li)、庫存(cun)管(guan)(guan)(guan)理(li)(li)、物料使(shi)用(yong)管(guan)(guan)(guan)理(li)(li)、宣傳品管(guan)(guan)(guan)理(li)(li); 4、監督并(bing)貫徹(che)執行公(gong)司(si)制(zhi)(zhi)定(ding)的(de)(de)(de)各(ge)項促(cu)(cu)銷(xiao)(xiao)(xiao)(xiao)(xiao)活動,積極(ji)推進公(gong)司(si)各(ge)項促(cu)(cu)銷(xiao)(xiao)(xiao)(xiao)(xiao)活動在終端(duan)(duan)零(ling)(ling)售(shou)(shou)門店(dian)(dian)(dian)的(de)(de)(de)落地及執行; 5、經(jing)銷(xiao)(xiao)(xiao)(xiao)(xiao)商(shang)零(ling)(ling)售(shou)(shou)門店(dian)(dian)(dian)動銷(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)(guan)(guan)理(li)(li)、提(ti)出及執行各(ge)區域(yu)的(de)(de)(de)促(cu)(cu)銷(xiao)(xiao)(xiao)(xiao)(xiao)活動,強化促(cu)(cu)銷(xiao)(xiao)(xiao)(xiao)(xiao)執行效(xiao)率,全力促(cu)(cu)進公(gong)司(si)每月零(ling)(ling)售(shou)(shou)目標(biao)(biao)(biao)的(de)(de)(de)達(da)成(cheng); 6、全國(guo)經(jing)銷(xiao)(xiao)(xiao)(xiao)(xiao)零(ling)(ling)售(shou)(shou)門店(dian)(dian)(dian)營(ying)業(ye)狀態統計及銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)數(shu)據匯總分(fen)析,日(ri)常銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)數(shu)據、各(ge)類銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)報(bao)表(biao)的(de)(de)(de)填報(bao); 7、協(xie)助銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)人員參與客(ke)戶上門服務(wu)、訂(ding)單談判,協(xie)助銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)進行方(fang)(fang)案(an)設計和方(fang)(fang)案(an)整(zheng)體(ti)效(xiao)果的(de)(de)(de)把關; 8、通過終端(duan)(duan)顧客(ke)群體(ti)分(fen)析、走訪、總結,結合銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)數(shu)據分(fen)析制(zhi)(zhi)定(ding)相關消費者(zhe)及貨品分(fen)析報(bao)告,為產品開(kai)發提(ti)供參考依據; 9、負責管(guan)(guan)(guan)理(li)(li)全國(guo)BA、美(mei)導、培訓講(jiang)師團隊(dui)的(de)(de)(de)管(guan)(guan)(guan)理(li)(li),包(bao)括招聘、管(guan)(guan)(guan)理(li)(li)、培養、訓練、激勵,建立(li)專業(ye)、執行力強的(de)(de)(de)業(ye)務(wu)團隊(dui); 10、負責建立(li)與優化高(gao)效(xiao)的(de)(de)(de)零(ling)(ling)售(shou)(shou)管(guan)(guan)(guan)理(li)(li)體(ti)系(店(dian)(dian)(dian)鋪運營(ying)管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)標(biao)(biao)(biao)準、流程(cheng)、制(zhi)(zhi)度化建設等),提(ti)升終端(duan)(duan)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)能力,達(da)成(cheng)經(jing)營(ying)指標(biao)(biao)(biao)。