零售促銷經理的崗位職責是什么?
問 最(zui)近(jin)看到有招聘零售促銷(xiao)(xiao)經理的,想咨詢一下,零售促銷(xiao)(xiao)經理的崗位職責是什么?
答(da) 1、帶領公(gong)司零(ling)售(shou)(shou)(shou)(shou)(shou)促進隊(dui)伍完成(cheng)公(gong)司年(nian)度零(ling)售(shou)(shou)(shou)(shou)(shou)目(mu)(mu)標; 2、根據(ju)(ju)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)中(zhong)心(xin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)目(mu)(mu)標和(he)門店(dian)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)指(zhi)標要求,編(bian)制(zhi)終端店(dian)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)計(ji)劃,制(zhi)定實(shi)施方案(an); 3、負責全(quan)國終端門店(dian)日常營(ying)(ying)運(yun)管(guan)理(li)(li)(li)(li):形象管(guan)理(li)(li)(li)(li)、訂單(dan)管(guan)理(li)(li)(li)(li)、配貨、陳列(lie)管(guan)理(li)(li)(li)(li)、庫存管(guan)理(li)(li)(li)(li)、物料使用管(guan)理(li)(li)(li)(li)、宣(xuan)傳品管(guan)理(li)(li)(li)(li); 4、監(jian)督并(bing)貫徹執行(xing)公(gong)司制(zhi)定的各(ge)項(xiang)促銷(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)動(dong),積極(ji)推進公(gong)司各(ge)項(xiang)促銷(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)動(dong)在終端零(ling)售(shou)(shou)(shou)(shou)(shou)門店(dian)的落地(di)及執行(xing); 5、經銷(xiao)(xiao)(xiao)(xiao)(xiao)商零(ling)售(shou)(shou)(shou)(shou)(shou)門店(dian)動(dong)銷(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)理(li)(li)(li)(li)、提(ti)出及執行(xing)各(ge)區域的促銷(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)動(dong),強化促銷(xiao)(xiao)(xiao)(xiao)(xiao)執行(xing)效(xiao)率,全(quan)力促進公(gong)司每月零(ling)售(shou)(shou)(shou)(shou)(shou)目(mu)(mu)標的達成(cheng); 6、全(quan)國經銷(xiao)(xiao)(xiao)(xiao)(xiao)零(ling)售(shou)(shou)(shou)(shou)(shou)門店(dian)營(ying)(ying)業狀態統計(ji)及銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)數(shu)據(ju)(ju)匯(hui)總分(fen)析,日常銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)數(shu)據(ju)(ju)、各(ge)類銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)報(bao)表的填報(bao); 7、協(xie)助銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)人員(yuan)參與(yu)客(ke)戶(hu)上門服務(wu)、訂單(dan)談判,協(xie)助銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)進行(xing)方案(an)設計(ji)和(he)方案(an)整體效(xiao)果的把關(guan); 8、通過終端顧客(ke)群(qun)體分(fen)析、走訪、總結,結合銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)數(shu)據(ju)(ju)分(fen)析制(zhi)定相關(guan)消(xiao)費者(zhe)及貨品分(fen)析報(bao)告,為產品開發提(ti)供參考依據(ju)(ju); 9、負責管(guan)理(li)(li)(li)(li)全(quan)國BA、美(mei)導、培訓(xun)講師團(tuan)隊(dui)的管(guan)理(li)(li)(li)(li),包括招聘、管(guan)理(li)(li)(li)(li)、培養、訓(xun)練、激勵,建(jian)立專業、執行(xing)力強的業務(wu)團(tuan)隊(dui); 10、負責建(jian)立與(yu)優化高效(xiao)的零(ling)售(shou)(shou)(shou)(shou)(shou)管(guan)理(li)(li)(li)(li)體系(店(dian)鋪運(yun)營(ying)(ying)管(guan)理(li)(li)(li)(li)的標準、流(liu)程、制(zhi)度化建(jian)設等),提(ti)升終端銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)能(neng)力,達成(cheng)經營(ying)(ying)指(zhi)標。