調研主管的崗位職責是什么?
問 我是從事市場(chang)調(diao)研(yan)工作的,想競爭公司的調(diao)研(yan)主管一職,請問下調(diao)研(yan)主管的崗位職責(ze)是什(shen)么呢(ni)?
答 1、搭建(jian)市(shi)(shi)場(chang)(chang)調(diao)研(yan)(yan)體系,根(gen)據(ju)(ju)品牌(pai)發展(zhan)戰(zhan)略,制定階段(duan)及(ji)年度市(shi)(shi)場(chang)(chang)調(diao)研(yan)(yan)規劃; 2、行(xing)(xing)(xing)業銷售(shou)數據(ju)(ju)和渠道銷售(shou)數據(ju)(ju)等(deng)行(xing)(xing)(xing)業動態監測、品類及(ji)單品銷售(shou)分析,定期輸出(chu)行(xing)(xing)(xing)業研(yan)(yan)究報告;3、進行(xing)(xing)(xing)消(xiao)費者研(yan)(yan)究工作,實時更新目標消(xiao)費者屬性(xing)趨勢研(yan)(yan)究報告; 4、組(zu)織(zhi)對消(xiao)費者及(ji)用戶調(diao)研(yan)(yan),組(zu)織(zhi)實施調(diao)研(yan)(yan)項(xiang)目,管(guan)理監控(kong)調(diao)研(yan)(yan)過程執行(xing)(xing)(xing)情況(kuang),跟蹤市(shi)(shi)場(chang)(chang)動態;5、根(gen)據(ju)(ju)市(shi)(shi)場(chang)(chang)需求(qiu)提出(chu)新產品開發提案方(fang)向等(deng); 6、建(jian)立(li)健全市(shi)(shi)場(chang)(chang)信息(xi)數據(ju)(ju)庫(ku),為市(shi)(shi)場(chang)(chang)決(jue)策提供(gong)信息(xi)支持。