問 我是(shi)一名銷(xiao)售主(zhu)管，有(you)一家(jia)企業給我發了面試通知，招聘(pin)的職位(wei)是(shi)營銷(xiao)總監，營銷(xiao)總監的崗位(wei)是(shi)什么(me)？

答 崗(gang)位職責(ze)： 一、營銷(xiao)(xiao)(xiao)制(zhi)(zhi)度的(de)(de)建立與(yu)(yu)檔(dang)案(an)的(de)(de)管(guan)(guan)理： 1、根據公(gong)司(si)的(de)(de)經營發展戰略與(yu)(yu)目(mu)(mu)(mu)標，組織制(zhi)(zhi)定(ding)并(bing)監(jian)督(du)(du)執行銷(xiao)(xiao)(xiao)售(shou)(shou)相關(guan)(guan)的(de)(de)規(gui)章制(zhi)(zhi)度與(yu)(yu)策略； 2、了解掌握國內市場動態和(he)潛在客戶需求，制(zhi)(zhi)定(ding)營銷(xiao)(xiao)(xiao)方案(an)； 3、參(can)與(yu)(yu)銷(xiao)(xiao)(xiao)售(shou)(shou)政策的(de)(de)制(zhi)(zhi)定(ding)； 4、銷(xiao)(xiao)(xiao)售(shou)(shou)程(cheng)序(xu)、文件(jian)、檔(dang)案(an)、會(hui)議(yi)管(guan)(guan)理及客戶檔(dang)案(an)的(de)(de)管(guan)(guan)理監(jian)督(du)(du)； 5、加(jia)強項(xiang)(xiang)(xiang)目(mu)(mu)(mu)信息(xi)管(guan)(guan)理工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，與(yu)(yu)各市地(di)(di)政府采購辦建立聯系，確(que)保項(xiang)(xiang)(xiang)目(mu)(mu)(mu)有(you)跟(gen)蹤，有(you)計(ji)(ji)劃，有(you)結果，有(you)步驟地(di)(di)實(shi)(shi)(shi)施(shi)。 二(er)、銷(xiao)(xiao)(xiao)售(shou)(shou)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)管(guan)(guan)理 1、負(fu)(fu)責(ze)匯總、分(fen)(fen)配(pei)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)信息(xi)、跟(gen)蹤督(du)(du)辦，組織銷(xiao)(xiao)(xiao)售(shou)(shou)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)專題(ti)會(hui)； 2、招(zhao)投標工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)統(tong)籌(chou)負(fu)(fu)責(ze)、安排(pai)； 3、參(can)與(yu)(yu)合同評審(shen)(shen)，監(jian)督(du)(du)審(shen)(shen)查各業(ye)務(wu)(wu)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)的(de)(de)報價(jia)程(cheng)序(xu)的(de)(de)審(shen)(shen)核(he)(he)(he)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，保證報價(jia)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)準確(que)率； 4、搞好(hao)(hao)市場預(yu)測和(he)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)分(fen)(fen)析，監(jian)督(du)(du)產品售(shou)(shou)前、售(shou)(shou)中、售(shou)(shou)后(hou)服務(wu)(wu)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)全過(guo)程(cheng)管(guan)(guan)理； 5、生產聯絡與(yu)(yu)生產任務(wu)(wu)督(du)(du)辦； 6、做好(hao)(hao)銷(xiao)(xiao)(xiao)售(shou)(shou)有(you)關(guan)(guan)臺帳，與(yu)(yu)財(cai)務(wu)(wu)部一直做好(hao)(hao)銷(xiao)(xiao)(xiao)售(shou)(shou)回款工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)安排(pai)與(yu)(yu)落(luo)實(shi)(shi)(shi)； 7、負(fu)(fu)責(ze)落(luo)實(shi)(shi)(shi)各業(ye)務(wu)(wu)人(ren)(ren)員(yuan)的(de)(de)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)跟(gen)蹤情況(kuang)，有(you)重(zhong)點地(di)(di)指導業(ye)務(wu)(wu)人(ren)(ren)員(yuan)的(de)(de)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)運作(zuo)(zuo)(zuo)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)； 8、銷(xiao)(xiao)(xiao)售(shou)(shou)費用控(kong)制(zhi)(zhi)、審(shen)(shen)批，每月公(gong)布并(bing)與(yu)(yu)財(cai)務(wu)(wu)核(he)(he)(he)對(dui)； 三(san)、人(ren)(ren)員(yuan)管(guan)(guan)理： 1、協助人(ren)(ren)力資源部做好(hao)(hao)銷(xiao)(xiao)(xiao)售(shou)(shou)人(ren)(ren)員(yuan)招(zhao)聘(pin)、培(pei)養、培(pei)訓、選拔(ba)； 2、加(jia)強銷(xiao)(xiao)(xiao)售(shou)(shou)隊伍(wu)(wu)建設，培(pei)養營銷(xiao)(xiao)(xiao)人(ren)(ren)才，保持隊伍(wu)(wu)的(de)(de)穩定(ding)性(xing)； 3、負(fu)(fu)責(ze)對(dui)營銷(xiao)(xiao)(xiao)主管(guan)(guan)考(kao)核(he)(he)(he)結果的(de)(de)審(shen)(shen)核(he)(he)(he)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)簽(qian)訂(ding)監(jian)督(du)(du)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)。 4、落(luo)實(shi)(shi)(shi)公(gong)司(si)廣告、公(gong)關(guan)(guan)計(ji)(ji)劃。 5、利用公(gong)司(si)資源及個人(ren)(ren)社會(hui)資源搜(sou)集項(xiang)(xiang)(xiang)目(mu)(mu)(mu)信息(xi)。 6、分(fen)(fen)解落(luo)實(shi)(shi)(shi)公(gong)司(si)委(wei)派或搜(sou)集的(de)(de)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)信息(xi)，制(zhi)(zhi)定(ding)月度公(gong)關(guan)(guan)計(ji)(ji)劃（包(bao)括銷(xiao)(xiao)(xiao)售(shou)(shou)目(mu)(mu)(mu)標、回款額）。