問 今天跟(gen)一個陌生人聊天，他(ta)說(shuo)他(ta)是(shi)零(ling)售(shou)總監，請(qing)問零(ling)售(shou)總監是(shi)做什么的？

答 1.全(quan)面負(fu)責(ze)公(gong)司(si)門店(dian)終(zhong)端(duan)體系營(ying)運管(guan)理(li)(li)工作以及(ji)門店(dian)的(de)空間、道具(ju)、陳列、形(xing)象(xiang)管(guan)理(li)(li)標(biao)準的(de)建立(li)、推(tui)廣、落地； 2.根據公(gong)司(si)全(quan)年(nian)度銷(xiao)售(shou)(shou)(shou)核(he)心管(guan)理(li)(li)方(fang)向，制(zhi)定(ding)(ding)年(nian)度、季(ji)度、月(yue)度、大(da)型節假日銷(xiao)售(shou)(shou)(shou)計劃(hua)及(ji)重點(dian)銷(xiao)售(shou)(shou)(shou)品類(lei)計劃(hua)，嚴格有(you)效地執行(xing)，確(que)保各(ge)項經(jing)營(ying)指標(biao)如期完成(cheng)； 3.整合營(ying)銷(xiao)，根據公(gong)司(si)清晰的(de)品牌(pai)定(ding)(ding)位和商品定(ding)(ding)位，同時(shi)充分整合各(ge)方(fang)面的(de)公(gong)司(si)資(zi)源(yuan)(yuan)，將(jiang)品牌(pai)的(de)各(ge)種資(zi)源(yuan)(yuan)落地到終(zhong)端(duan)，轉化(hua)為提(ti)升店(dian)鋪銷(xiao)售(shou)(shou)(shou)增長的(de)源(yuan)(yuan)動力； 4.制(zhi)定(ding)(ding)公(gong)司(si)年(nian)度零(ling)售(shou)(shou)(shou)培訓計劃(hua)，制(zhi)定(ding)(ding)月(yue)度培訓方(fang)案并組(zu)織實施，對培訓效果進行(xing)評估，提(ti)升終(zhong)端(duan)店(dian)員綜合能力，發展終(zhong)端(duan)人才，為公(gong)司(si)零(ling)售(shou)(shou)(shou)轉型服務。