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1、負責(ze)(ze)組(zu)織制(zhi)(zhi)定(ding)企(qi)(qi)(qi)業(ye)的(de)(de)年度、季度總(zong)體(ti)經(jing)營規劃，制(zhi)(zhi)定(ding)營業(ye)目標；2、負責(ze)(ze)組(zu)織制(zhi)(zhi)定(ding)市場營銷策(ce)略(lve)和具體(ti)實施措施，制(zhi)(zhi)定(ding)企(qi)(qi)(qi)業(ye)的(de)(de)品(pin)牌(pai)策(ce)略(lve)、銷售策(ce)略(lve)、樹立企(qi)(qi)(qi)業(ye)形象；3、負責(ze)(ze)制(zhi)(zhi)定(ding)企(qi)(qi)(qi)業(ye)內部(bu)(bu)工(gong)(gong)作流程，保(bao)證各項工(gong)(gong)作能順利進行；4、根據(ju)市場反饋信息制(zhi)(zhi)定(ding)或者調整(zheng)市場營銷策(ce)略(lve)，監控產品(pin)質(zhi)(zhi)量、服務(wu)品(pin)質(zhi)(zhi)、品(pin)牌(pai)效(xiao)(xiao)應、企(qi)(qi)(qi)業(ye)形象；5、協調各部(bu)(bu)門(men)之(zhi)間的(de)(de)工(gong)(gong)作與關系，建立有(you)效(xiao)(xiao)的(de)(de)企(qi)(qi)(qi)業(ye)內部(bu)(bu)工(gong)(gong)作機制(zhi)(zhi)；6、與企(qi)(qi)(qi)業(ye)外(wai)部(bu)(bu)部(bu)(bu)門(men)建立良(liang)好的(de)(de)合作關系，協調與政府、媒(mei)體(ti)等(deng)的(de)(de)關系，保(bao)證企(qi)(qi)(qi)業(ye)良(liang)好的(de)(de)外(wai)部(bu)(bu)環境；7、建立有(you)效(xiao)(xiao)的(de)(de)員工(gong)(gong)激勵制(zhi)(zhi)度，負責(ze)(ze)對各部(bu)(bu)門(men)進行績效(xiao)(xiao)考(kao)核(he)。